Author: Amanda Messier

As a passionate marketer who enjoys brainstorms and books on consumer behavior, I have spent the past 8 years gaining experience in digital and traditional marketing on a product, recruitment and consumer brand level. Every step of my career has come with a new twist and a sudden urge to know more, and I love working with companies that keep me on my toes and allow me to flex my creative muscles. My main focus lies with brand marketing; it's amazing to see how consumers respond to the hard work we've put into bringing a brand to life. I truly believe that a good brand strategy is the backbone to a strong, trusted, consistent company and has an enormous effect on sentiment and profitability. I love what I do and like to keep myself busy with new marketing centric challenges and education opps beyond my full time role. I am always looking for new ways to track efforts and show ROI on the projects I'm responsible for and pride myself on being a dedicated, driven individual.